Mevys Professional Cool Violet Shampoo 10 fl. oz
- Best Suited for Normal-Oily Scalps
- Sulfate-Free
- Paraben-Free
- Petrolatum-Free
- Mineral Oil-Free
- Drying Alcohol-Free
- Phthalate-Free
- pH: 5.0 - 6.9
First, Diagnose the Canvas
Violet pigments are designed to visually counteract yellow tones. They are most effective on pale yellow to yellow undertones commonly found in blonde, silver, gray, white, and lightened hair. Hair exhibiting strong orange, copper, or red warmth may require a blue or blue-violet correction system for optimal results.
The MEVYS Cool Violet Shampoo performs best when unwanted warmth is predominantly yellow. It is not intended to be the primary correction tool for strong orange, copper, or red reflects. Before applying, identify four key factors:
- Level: Is the hair level 7, 8, 9, 10, gray, white, silver, or platinum?
- Underlying Warmth: Is the warmth pale yellow, yellow, yellow-orange, orange, or copper?
- Porosity: Does the hair absorb moisture quickly, feel rough, appear over-lightened, or show signs of chemical sensitization?
- Goal: Is the client seeking soft beige-cool refinement, icy blonde enhancement, silver brightening, or simple yellow control?
First-Time Use Recommendation
If using the shampoo for the first time, perform a strand test and begin with the shortest recommended processing time. Hair porosity, previous chemical services, underlying warmth, and existing tone can significantly influence pigment uptake and final results.
Timing Guide by Level
Level 7 — Medium Blonde
- Undertone: Yellow-orange to orange
- Timing: Test for 5–10 minutes only
- Expected Result: May help soften visible warmth, but is unlikely to create a cool blonde or icy result. Strong orange undertones generally require blue or blue-violet correction for optimal neutralization.
Level 8 — Light Blonde
- Undertone: Orange-yellow to yellow
- Timing: 7–12 minutes
- Expected Result: Helps reduce yellow warmth and may create a softer, cooler beige-blonde appearance while improving overall tone clarity.
Level 9 — Very Light Blonde
- Undertone: Yellow
- Timing: 5–8 minutes
- Expected Result: Helps create a cleaner, cooler-looking blonde with improved brass control and enhanced blonde brightness.
Level 10 — Lightest Blonde
- Undertone: Pale yellow
- Timing: 2–5 minutes
- Expected Result: Helps create a cooler-looking blonde with the potential for icy, pearl, or soft platinum refinement depending on porosity, processing time, and existing tone. Monitor closely to avoid over-depositing violet pigment.
White / Platinum / Silver Hair
- Undertone: Pale yellow staining, oxidation, dullness, or environmental discoloration
- Timing: 1–3 minutes
- Expected Result: Helps brighten and refresh the appearance of white, silver, and platinum hair while reducing visible yellowing. Highly porous areas may develop a temporary lavender cast if over-processed.
Gray / Natural Silver Hair
- Undertone: Yellowing caused by oxidation, minerals, pollution, UV exposure, smoke, or styling product residue
- Timing: 2–5 minutes
- Expected Result: Helps create a cleaner, brighter silver-gray appearance and reduce unwanted yellow cast without dramatically altering the natural silver tone.
High-Porosity Blonde Hair
- Undertone: Pale yellow, uneven yellow, or previously over-lightened hair
- Timing: 1–3 minutes maximum
- Expected Result: Rapid pigment uptake may occur. Hair can appear noticeably cooler in a short amount of time. Monitor continuously to avoid violet staining, smoky appearance, or uneven tonal absorption.
Highly Porous Blonde Ends
- Undertone: Uneven pale yellow or over-lightened areas
- Timing: 30 seconds–3 minutes
- Expected Result: Very rapid pigment deposition. Closely monitor porous ends to avoid violet grabbing, patchiness, or excessive coolness compared to the rest of the hair.
Recommended Frequency
- Mild Brassiness: Once weekly
- Moderate Brassiness: 1–2 times weekly
- High-Maintenance Platinum, Silver, or Gray Hair: 2–3 times weekly as needed
Note: For enhanced blonde maintenance, pair the Cool Violet Shampoo with the MEVYS Cool Violet Mask and Conditioner to help balance tonal correction, cosmetic conditioning, and moisture support according to the hair's porosity and level of lightening.
- True Violet Defense: Many purple shampoos rely on generic “purple-looking” pigment blends that may lean too blue, too gray, or too red-violet, potentially leaving blondes looking dull, smoky, uneven, or over-toned rather than clean and bright. MEVYS Cool Violet Shampoo is built around a true violet cosmetic pigment system designed to visually counteract unwanted yellow tones in blonde, highlighted, silver, gray, and lightened hair. Combined with a professional cleansing base, it helps remove residue that can dull tone clarity while supporting a cleaner, cooler-looking blonde appearance between salon services.
- Ice Blonde Glow: Refreshes blonde, silver, and lightened hair with a cooler, brighter appearance while helping reveal greater tone clarity and radiance. By helping reduce the look of unwanted yellow reflects and residue impurities, the hair appears more luminous, polished, and refined. The result is a fresher, more vibrant blonde that looks cleaner and more salon-maintained between color appointments.
- Pure Blonde Reset: Sustained cleansing qualities that help remove excess oils, styling buildup, environmental impurities, and dulling residues while supporting effective violet pigment performance. By creating a cleaner foundation for tone maintenance, the formula helps blondes, silvers, and highlighted hair appear fresher, brighter, and more balanced—without relying solely on heavy pigment loading to achieve visible results.
- Amino Acid Optimization Complex: Helps support the cosmetic integrity of blonde hair through a targeted blend of amino acids that enhance softness, manageability, and fiber condition. Working alongside the violet pigment system, it helps maintain cooler-looking blondes that feel as healthy as they look.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Polyquaternium-7, Acrylates Copolymer, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Cocamide DEA, Hydrolyzed Keratin, Hydrolyzed Soy Protein, Hydrolyzed Rice Protein, Silk Amino Acids, Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Cocamidopropyl PG-Dimonium Chloride, PEG-12 Dimethicone, Fragrance, Panthenol, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Acetamide MEA, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Retinyl Palmitate, Pyridoxine HCl, Mica, Titanium Dioxide, Saccharum Officinarum Extract, Citrus Limon (Lemon) Fruit Extract, Betaine, Hexylene Glycol, Pyrus Malus Fruit Extract, Camellia Sinensis Leaf Extract, Hexapeptide-11, Sodium Benzotriazolyl Butylphenol Sulfonate, Buteth-3, Tributyl Citrate, Tetrasodium EDTA, DMDM Hydantoin, Sodium Hydroxide, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60725.
